A motorized flying-saucer treat toy that rolls and bounces to start the chase. Your pet nudges it, the saucer rolls off in unpredictable directions, and treats drop out of one of three interchangeable openings along the way, all on a rechargeable USB-C battery.

A sliding puzzle feeder with eight paw and bone pieces that makes your dog work for every bite. Your dog nudges a piece aside, a hidden treat comes into reach, and a fast eater slows down, all with no removable parts.

A grooming kit that vacuums the loose hair as you brush, clip, and de-shed, so it drops into the cup instead of onto your couch.

A handmade wool felt cave molded into a playful character instead of a plain round bed. Your cat spots the shape, walks through the wide opening, and curls up behind thick felt walls, all in one molded piece.

A wheeled interactive camera that you drive to your pet instead of waiting for them to wander into view. You steer it from your phone, watch live video and talk through two-way audio, and when the battery runs low it rolls back to its charging dock by itself, all from a camera that lives on the floor.

A soft joint chew that combines glucosamine, chondroitin, MSM, and hemp oil in one daily serving. You hand over the daily chews for your dog’s weight, the joint ingredients go down as a treat, and skin and coat get support too, all with no pills to hide or powders to stir.

An accordion-fold cardboard scratcher that reshapes into a flat pad, a curled bed, or a bone. Your cat digs into the honeycomb texture, a bell ball rings along its molded track without rolling off, and you refold it into a new shape whenever the mood changes, all from one folding piece of cardboard.

A handmade wool felt cave molded into a jungle instead of a plain round bed. Your cat spots the shape, walks through the wide opening, and curls up behind thick felt walls, all in one molded piece.