A walk-through car wash arch for cats, with brushes on every side instead of a single ring of bristles. Your cat strolls through, rubs against the side and top brushes, and plays with the hanging toy, all on a station that snaps together with no tools.

A handmade wool felt cave molded into a cactus instead of a plain round bed. Your cat spots the shape, walks through the wide opening, and curls up behind thick felt walls, all in one molded piece.

A soft joint chew that combines glucosamine, chondroitin, MSM, and hemp oil in one daily serving. You hand over the daily chews for your dog’s weight, the joint ingredients go down as a treat, and skin and coat get support too, all with no pills to hide or powders to stir.

Fresh filters keep your fountain’s water clean and great-tasting. Each one runs triple filtration to pull out heavy metals, grit, and odors before your pet drinks.

A soft carrier with a cat-face window that lets your pet watch the ride. Your cat or small dog settles in behind the window, air moves through three vents and a mesh side panel, and you carry it by the top handle, all in a body that weighs just over 1 lb.

The collar tag that adds a pet to your ChipGuard feeder. Clip it on, sync it, and the lid opens for that pet too, no implanted microchip required.

A connected feeder that splits every scheduled meal into two stainless steel bowls, so two pets get their own share at the same time.

A handmade wool felt cave molded into a blueberry instead of a plain round bed. Your cat spots the shape, walks through the wide opening, and curls up behind thick felt walls, all in one molded piece.