A soft joint chew that combines glucosamine, chondroitin, MSM, and hemp oil in one daily serving. You hand over the daily chews for your dog’s weight, the joint ingredients go down as a treat, and skin and coat get support too, all with no pills to hide or powders to stir.

A drum feeder that releases food a little at a time instead of all at once. Fill the drum, tighten the screw at the height your pet needs, and mealtime slows to a steadier pace, all on an antislip base.

A complete military-style dog costume, bodysuit and matching helmet, built for party and photo moments. Your dog steps into the bodysuit, the helmet goes on, and adjustable straps secure the fit, all with straps designed not to restrict movement.

A stainless steel pet fountain with three water modes and a removable battery. Your pet drinks from a flowing stream, the battery lifts out to recharge, and the water tray stays put and full, all without moving the fountain.

A licking bowl with a rotating stainless steel ball that meters out food one lick at a time. Your dog works the textured topper, the ball turns and releases a little more paste, and the suction base helps keep the bowl from sliding, all with a ball and lid that detach for cleaning.

A feeder with a camera that pans and tilts, so you can watch your pet, talk to them, set off a laser to play, and drop a meal, all from your phone.

A soft carrier with a cat-face window that lets your pet watch the ride. Your cat or small dog settles in behind the window, air moves through three vents and a mesh side panel, and you carry it by the top handle, all in a body that weighs just over 1 lb.

A handmade wool felt cave molded into a playful character instead of a plain round bed. Your cat spots the shape, walks through the wide opening, and curls up behind thick felt walls, all in one molded piece.