A car booster and carrier bag in one that unzips flat into a bed. The straps and rear spring hook anchor it to the seat, the double-sided zipper opens so your pet can lie down mid-ride, and the top handle carries it in when you arrive, all in one piece with no swapping between a seat and a carrier.

A pan-tilt interactive pet camera that follows your pet around the room and logs what it does. It tracks movement on its own, lets you talk back over two-way audio, and builds AI-sorted reports and clips for eating, drinking, playing and resting, all from one camera on a shelf or wall mount.

A sliding puzzle feeder with eight paw and bone pieces that makes your dog work for every bite. Your dog nudges a piece aside, a hidden treat comes into reach, and a fast eater slows down, all with no removable parts.

A replacement feather teaser made for the Scurry Pop-Up Hunting Toy. You order one, swap it onto Scurry, and the feather target is back in play beside the pop-up ball, all without replacing the toy.

A nail clipper with a built-in LED and a 5x magnifying guard so you can see the nail before you cut. The light shines right at the blade, the clear guard enlarges the view and catches clippings, and the anti-slip grip keeps your hand steady, all with a precision-ground stainless steel blade.

A connected feeder that serves up to 5 meals on the schedule you set, calls your pet in your own recorded voice, and keeps the food cool between servings.

A feeder with a camera that pans and tilts, so you can watch your pet, talk to them, set off a laser to play, and drop a meal, all from your phone.

A de-shedding brush that mists as you brush, so loose hair stays down instead of floating off. You sweep the bent stainless steel pins through the coat while a fine room-temperature mist sprays from the brush head, then press one button to eject the collected fur, all in an IPX6-rated body that rinses clean under running water.